Improving Television Media Spend ROI, for Brands in Online Gaming

Here are some useful tips from www.bettorcommunications.com on managing TV Media for brands in the iGaming sector:

· Ad Funded Content

Ad Funded content works well when you produce your own programming

· Advertising

Television Advertising is one of the most powerful and cost effective mediums worldwide - it should become an important part of the marketing mix for a brand serious about taking market share in any area.

· 'As Seen on TV'

Put your TV ads online, let your customers know about them. It will give them more trust in your brand, and make new players feel more comfortable about playing on your site.

· Audio

Well known musical tunes will give your brand credibility and make your creative memorable.

· Branded Content Distribution

Consider producing your own interesting programme, then distributing your content to broadcasters. This can prove a cost-effective way of engaging your target audience. www.bettorcommunications.com are aware of some excellent immediate opportunities with a number of broadcasters in various international markets who currently are looking for gaming content to broadcast.

· Branded Signage

Branded Signage can often prove a very cost-effective way of getting TV exposure, particularly for live sports events.

· Celebrities

Celebrities can give your brand instant credibility and appeal.

· Channels

Pick the best TV channels to get exposure on, in terms of branding and

· Cloaking

Sometimes you can get your brand decent exposure on TV in certain countries, by promoting stand alone products on unique URLs. Traffic will visit other brands in your group, you can also build a prospect database to convert traffic from one product to another.

· Content

The content that you choose to sponsor or advertise around is critical to the success of any decent TV campaign that produces ROI. Its important to consider that online gaming is an alternative competitive form of entertainment to watching TV, meaning boring TV content can convert surprisingly well!

· Creative

Try to make your ad entertaining, easy to recall and with a competitive clear call to action i.e. "Sign Up for Free Bet"

· Day Part Timing

Match your TV exposure with the time of day when players are most likely to gamble on your site. www.bettorcommunications.com have vast experience of multivariate testing times of day for various igaming products and brands

· Free to Play 'Educational Sites'

Usually known as .net advertising, its a great way of getting your brand exposure on TV in markets that do not allow paid gambling sites on TV in their jurisdiction.

· Opportunity Budget

Ensure your brands TV Media Buying Agency or in-house buyer has a budget for opportunities that arise at short notice. Such instance might be sponsors pulling out at short notice; unsponsored programming about to go at air; sales teams being given sudden targets and sales people just about to hit higher tier commissions on their salary.

· Player Sponsorship

Sponsoring professional poker and sports players can offer a cost effective way of generating brand awareness and credibility amongt your target audience.

· Purchasing Lead Times

Be aware that certain TV Channels will drop their prices at select times e.g. at the start/end of their companies financial accounting period. www.bettorcommunications.com know the best time of year/month to buy from lots of broadcasters!

· Seasonal Peaks

Get your brand on TV when there is high demand and activity for your type of product e.g. high volume short term campaigns targeted at specific big sporting events work well for online sports bookmakers.

· Sequential Ads

Consider making a series of ads that follow on from eachother with a story. A really good sequential TV ad strategy will have your audience talking about your ads, and drooling for the next installment of your brands story!

· SMS Data Capture

Mobile is one of the best ways to help engage, capture data and monetize TV media – viewers are used to texting in responses to TV polls these days. Invite players to text your brand on your creative to receive details about your promotion.

· Social Media

Driving traffic to your Facebook Fan page is a useful strategy - where you can have more details about your promotions such as Sign Up Bonus and Refer a Friend.

· Sponsorship

Sponsorship of particularly targeted programming can be a low cost effective route to engaging your target audience using TV.

· Sports Sponsorship

Sponsoring sports leagues, teams and events which are guaranteed to get television coverage can be a great way of getting low cost targeted TV Media. www.bettorcommunications.com have experience of many sponsorship campaigns which have realised massive ROI via TV exposure for igaming clients

· Targeting

Know the target demographic that your brand attracts. Factor this into your TV Media schedule.

· Telephone Support

Feature your telephone number on TV creative, some viewers will instantly react and phone your company for more details on the offer. It also gives new players confidence in your ecommerce brand if there is telephone support available.

· Tracking

Implement as many tracking measures like promotions and bonus codes unique to TV and potentially each TV Campaign. Be aware that advertising the URL YourBrand.tv will help track ROI, but much traffic will go to YourBrand.com anyway through search engines

· Trading Model

The commercial business of a TV Broadcaster is essentially to maximise viewers, as they charge their media on a CPM/CPT basis. Be aware that TV Media Sales Teams may try and sell you the same airtime in lots of different ways, to maximise their Revenue Per Ad/Viewer.

· Video SEO

Put TV creative onsite and on sites like YouTube, it will help your SEO and deliver more ROI

THANK YOU for reading www.bettorcommunications.com guide we hope you found it useful!

www.BettorCommunications.com staff have managed around 120 separate TV Media campaigns for various iGaming Brands.

They have experience managing most types of online gaming product including affiliates; bingo; casino; poker and sportsbooks.

If you found this article interesting and would like to hear about how Bettor Communications can help your igaming brand with their TV Media Planning - please contact us at www.bettorcommunications.com